Business Development Workshops



Tourism Experience Workshop

Tuesday, May 22   4:00 pm - 8:00 pm
Community Credit Union Business Innovation Centre
5 Ratchford Street, Amherst

Join Tourism Nova Scotia for a Northumberland Shore and Bay of Fundy experience development workshop. Meet and network with fellow business owners and industry partners as we explore current opportunities in the tourism industry in Nova Scotia. At this FREE tourism experience workshop, gain insights into:

• Tourism Nova Scotia’s strategy and target markets
• Discover the benefits of delivering on the "unexpected”
• Learn how to identify and focus on your best customer.
• The benefits to your business by developing a new experience.
• Tips and tricks for developing, delivering, and promoting packages and experiences.
• Free marketing opportunities on
• Tourism Nova Scotia programs, information and resources

This workshop is free of charge to tourism industry businesses and attractions. A light supper and refreshments will be served. Space is limited! Registration is required. For more information, contact Rebecca Taylor, Business Development Officer at the Town of Amherst at This email address is being protected from spambots. You need JavaScript enabled to view it. or 902-694-0141


Retail Store Design & Product Placement

Monday, June 4  7:00 pm  - 8:30 pm  Registration Fee: $35
Barbara Crowhurst of presents this live interactive webinar:

  • Physical layout review: introducing the nine-zone Retail Makeover system.
  • How feature displays and window displays draw traffic.
  • What products to place where and how it all impacts sales.
  • Why store signage is an important part of retail branding.
  • Aisle widths and aisle-way patterns and how they can hinder traffic flow and sales.
  • What colours to use for walls and fixturing.
  • Where to place the cash register.
  • How being a right-handed society effects how people shop at a retail store.
    Register Now

Retail Marketing

Monday, July 9  7:00 pm - 8:30 pm Registration Fee: $35
Barbara Crowhurst of presents this live interactive webinar:

  • Learn about the different customer types and how to keep each one coming back.
  • Review your past promotional activity and what it means to 2018.
  • Write a promotional plan for 2018.
  • The key touch points to achieve maximum customer awareness of your business.
  • Learn about email mark
    Register Now


Five Things You Can Do to Increase Sales - Without Breaking the Bank

Wednesday, August 1 12:15 pm - 1:45 pm
Community Credit Union Business Innovation Centre
5 Ratchford Street, Amherst Nova Scotia

You’ve got a lovely shop but not enough customers. Now what? Learn the five things you can do to increase sales, including great examples of irresistible store names, retail signage, façade improvements, effective lighting, window displays, exterior displays and how to pull passers-by into your shop.

The Town of Amherst and the Amherst & Area Chamber of Commerce are pleased to host this free live webinar with Roger Brooks of Destination Development Association. A light lunch will be provided. Register at:



Free Webinars from National Trust for Canada

Regeneration 101: Unlocking the Potential of your Historic Place

April 26 1:15 pm - 2:00 pm
Sometimes all we need is a little bit of hope and inspiration to take that first step in the right direction. Drawing on the National Trust’s decades-long experience working with communities across the country, this webinar on regenerating historic sites will distill the lessons learned from innovative case studies and share key principles that can be applied to creating more flexible operational models, creative revenue generation strategies and inclusive community engagement. Join us to learn more about how these places can tackle today’s challenges, and position them to become dynamic hubs that contribute to vital and healthy communities. Read More & Register

How heritage organizations can gain a competitive edge in sponsorship

May 17, 1:15 pm - 2:00 pm
There is a big difference between corporate sponsor solicitation and donor solicitation. And, when you are new to fundraising, it can be daunting to wade into the competitive sponsorship environment. Webinar leaders, Alison Faulknor and Nhanci Wright provide tips on what corporate sponsors are looking for, how to best approach them and how to gain a competitive edge. Read More & Register

How to use social media to attract supporters for your historic place

May 19 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Social media is a fun and easy way to engage potential donors and supporters for your historic place. What’s more, it’s free and you can tap into a limitless network of people who care about your project! If you are new to social media or you aren’t quite sure if you are using it right, the social world can seem daunting. But, with a little support, some helpful hints, and careful selection of the best tools for your organization, you can be using social media in an engaging and effective way in no time. Read More & Register

Top tips for organizing a special event to boost support for your heritage project

June 7, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Special events are a great way to boost support for your heritage project. But whether it’s big or small, you need careful planning and execution to make your event a success. This webinar presents Top Tips you can follow to be sure you achieve your goals. Read More & Register

Recruiting and engaging volunteers for your historic place

June 19, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
In the heritage sector we rely on volunteers to be our advocates, story tellers, champions and fundraisers. In this webinar learn how the changing landscape of volunteerism in Canada should shape your efforts to recruit and engage the volunteers with the skill sets you need. Read More & Register

Six steps to telling your heritage story

June 26, 1:15 pm - 2:00 pm (Join us at the Community Credit Union Business Innovation Centre boardroom to view this webinar)
Heritage places are filled with great stories to tell. In this webinar learn how to share and get your message out in a way that engages, compels and inspires – and wins you donors and supporters. Read More & Register